Hero commercial — 16:9
Social cut — 9:16
Feed version — 1:1
Still 01
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Still 03Case study · Canabzy — Blood Orange Lemonade · 2026
Fire up the grill
A backyard cookout shot at golden hour, cut four ways off a single afternoon, so the spot, the verticals and the stills all look like one idea.
Still 01Still 02Still 03The idea
The goal: one cookout, one afternoon, and every format the campaign would run in. We planned the shoot so the wide commercial, the vertical cut, the square feed version and the photography all came out of the same setups.
That meant a 16:9 hero commercial for web and streaming, a 9:16 vertical cut for social, a 1:1 version for the feed, and stills. Because it was planned, lit and graded together, it looks like one idea wherever it shows up.
This is how we work with every client. See video production in Buford, social media video and photography, or learn about the agency.
Let’s make something people remember.
Call or email and tell us about your business. We will talk through what a campaign could look like.